How to Increase your Blog Search Engine Ranking

Do you want to increase the search engine ranking of your blog or website? If yes, learn here how to increase your blog search engine ranking.

A conscious blogger knows the role of search engine ranking for a blog or website. If you are a new blogger, your ultimate goal should be to get the top position in Google search engine results. It doesn’t matter how better you know social media marketing, ultimately organic traffic matters at the end. Without it, you cannot succeed in blogging longer.

Once you find the trick to impress the search engines, you will be on top automatically. This only happens when you know how search engines work practically. However, getting the top rankings in search engine results is not everyone’s cup of tea. Those who are consistent, dedicated, and updated in the right direction wins the game. And no doubt, you can also be the champ in blogging.

Today, I am going to suggest some most effective and successful tips to increase your blog search engine ranking. Just read it carefully and if you have any queries, feel free to ask in the comment section.

How to Increase your Blog Search Engine Ranking

1. Keyword Research

The first step of the SEO process is keyword research. With keyword research, you try to determine which keywords or phrases people are using to search your blog or competitor’s blog. Once you know it, you can make a decision successfully what you have to target. It is the first step to increase the search engine ranking of your blog.

• Focus on High Volume with Low Competition
  Perfectly, the keywords with the higher potential are the ones with a high search volume, however with low competition. Unluckily, as generally also the competitors are doing like research, these keywords are limited as well as there are not sufficient to maintain a full SEO campaign. It is one of the best methods to increase your blog Search Engine Ranking.

• Add Long Tail Keywords 
  In such cases, it is suggested to target the “long tail” of keywords. At the present time, most searches are not 1-2 keyword long, but 3, 4, or even 5 keywords long. All individual searchers may have a low search volume, but generally, the competition is lower, therefore it is easier to rank along with the first positions.

• Do a Competitive Analysis 
  It is also essential to analyze the blogs of your competitors, in order to determine new keywords to target.

See also– Google SEO Guide for Newbie Bloggers

2. Technical Optimization (SEO)

Search engines use special software called crawlers in order to observe your blog’s content as well as code. If your blog is not precisely perfect, it may be complicated for a crawler to examine and understand your blog content. As a result, your blog pages will rank lower in the search engine results, or even worst, not at all. It is significant though that how to write SEO friendly blog posts or the following technical points are checked while doing SEO. It is also another one of the best methods to increase your blog search engine ranking

• URL Structure
  Good SEO perform for URLs is to maintain them under 100 characters long, to use dashes instead of underscore as well as to keep away from special characters.

• Title Tags 
  Every blog page should have a unique title tag, 50-60 characters long. It is also significant that the targeted keywords be present at the beginning of the title.

• Meta Description Tags 
  A Meta Description Tag should be unique for each page, up to 160 characters long as well as contain 1-2 sentences that explain the page with focus keywords.

• Heading Tags 
  Headings are part of the HTML of a page and they are noticeable. There are 6 different headings, from H1 to H6. Each page should have only one, distinctive H1 heading tag. Find out here how to use headings on your site.

• Avoid Internal Duplicate Content
  Duplicacy doesn’t only mean plagiarism detected from other websites but the same content on different web pages of your site is also called copied. The duplicate content problem arises when the exact same content is present on your blog. This directly affects your blog’s ranking, as search engines do not know which version to comprise in their index. 
It is though suggested to solve any duplicate content problem in your blog, by removing the duplicate content or create redirection among the multiple versions.

• Structured Data 
  With structured data, you can add unique markup to your article, so that search engines can without difficulty understand its type. This can potentially help to get higher rankings. It can also suggest rich snippets for your blog pages in the search results pages. Rich Snippets give a small sample of the page’s article in the search engines results, building it more famous.
 In Schema.org, you can find out different schemas for different types of article, like articles, movies, products, events, persons of organizations as well as use them in your blog.

• Sitemaps 
  Search engines exploit the XML sitemap protocol, so it is significant that your blog contains an XML sitemap. After making it, it has to be submitted in Google Webmaster Tools and other target search engines for crawling and indexing purposes. It is a one-time process, after that, it works automatically.

• Rich Media 
  Every image should have an associated tag. This is an HTML tag that lets to briefly describing the article of the image so that search images can easily understand it. It is also supportive to use related keywords for the filename, instead of random letters also numbers.
 For videos, you can add the transcription text and add a video sitemap in your blog.

3. Usability

Search engines display results that are relevant to the user’s search. For this basis, they take into account the engagement metrics of a blog. As Google recommends “In general, webmasters can increase the rank of their blogs by creating high-quality blogs that users would like to read and share”. You should maintain the following usability tips on your blog.

• Overall Appeal 
  Usability includes things like visibly labeling different parts of the blog so visitors can easily find their way around, building important areas of the page easy to spot or making it easy to find contact information.

• Navigation 
  Search engines may rank a huge number of a blog’s pages at the same time, which means that people will be able to access a blog from pages other than the home page. Lacking good navigation that covers the whole blog, visitors could be stuck on a page and not be able to move on to explore more of a blog.

• Information Architecture 
  Information Architecture is the frame of your blog from which all other aspects are built – including form, function, navigation as well as the interface, communication, and visual design.

• Content Quality 
  For usability reasons, your post should be unique, beautifully described with the minimum error of spellings and grammar. Don’t go for very long sentences that don’t make any sense. Having unique and keyword-rich text on a page can help to increase search engine rankings extensively.

4. Content Marketing

As Google always updates and optimizes its algorithm to regulate to provide the best results to users. It gives more and more significance to useful, fresh as well as engaging content. Nowadays, quality content is the base of a successful SEO campaign. It is significant thought for every blog to invest in the making of fresh, appealing, and quality content.

• Blog 
  Fresh as well as useful content can rank high in search engines. It can also be a method to get new links and boost the authority of the whole blog when people are sharing it.

• Guides, Ebooks, or other Useful Content
  These are parts of content that require more effort, but if they are promoted properly they can help to bring new links for several months after their establishment.

• Infographics, Charts, or other Visual Content
  Again, this is a kind of content that can attract new links to a blog. It is the best method to increase your Blog Search Engine Ranking.

5. Social Media Strategy

According to current studies, social signals are among the most significant ranking factors. That means social media are at this time a strong influencer for SEO as well as it should be part of an SEO campaign. The steps of a booming social media tactic are the following:

• Setup your target for Social Media 
  These could be for instance increasing the size of the group of people and gain more publicity for your content.

• Understand your Audience 
  Before start being active on social media, you should research as well as understand the users that are paying attention in your market.

• Choose your Social Media Channels 
  There are so many different social networking sites, that help to successfully promote your content with a wide audience around the world. For the beginning, choose 3 to 4 channels where your target viewer is active.

• Connect with Influencers 
  People with a lot of followers on social media can be helpful, for the reason that they can spread your message to more people. Find them as well as try to connect with them.

• Make a Social Media Posting Plan 
  For each channel, make a decision on how often you will post and what kind of article you are going to use. Make sure you know what is best post sharing time on social media. When your post become viral and pull traffic from social media, it’s search engine ranking improves.

6. Link Building

Even if now Google tries to be relevant stricter rules to links, they still continue a very significant ranking factor. Links boost the authority and trustworthiness of a blog. The total number of links is essential, but it is similarly important to get links from a multiplicity of popular and reliable domains.

Just bear in mind that the most significant search engines have strict rules against unnatural or paid links, so the link building methods consists generally from actions that attract links from reliable sources in a natural method. There are dozens of method for link building; here are the most basic ones:

• Guest Blogging 
  This is a great method to create useful links. It is essential though to avoid performing high volume and low-quality guest blogging, for the reason that Google may think about these links unnatural and non-quality. High excellence guest blogging using the original article is the one that works most excellent and increase your blog search engine ranking.

• Contests or Giveaways 
  A contest or a giveaway is a great method to bring traffic as well as increase responsiveness for a blog, but also to make new links.

• Broken Link Building
  With this method, you find recourse pages connected to your blog and you check the links on this page, locating any broken ones. After that, you contact the blog’s owner, informing him about the broken link and at the same time asking him to replace it with a link to your blog. It is one of the best methods to increase your blog search engine ranking.

Final words to increase the search engine ranking of your blog

I have written all the major things that have helped me to improvise the search engine ranking of my website. And I assure you doing the same thing consistently will bring you the best result. So, best of luck and most welcome to ask if you have any questions.