If you looking to choose a web design for your brand, here are some vital factors to consider before choosing a web design for your brand.
Good web design is an integral part of any business. When you are seeking brand visibility online, the first thing you have to get right is your web design. This is partly because developing a website in this age has been made less technical because of the various website templates available online.
However, the developer can develop a website for you but it may not be able to tell the story of your brand online. A good web design helps your brand to stand out among millions of brands online. This is why business owners are always on the lookout for web designers that can develop great websites for their brand. If you are in this category, you can visit the forge website to learn more about all kinds of web solutions for your brand.
Web design involves the numerous skills and knowledge that are used to develop and maintain the websites you access on the internet. This is also referred to as web development. There are many factors you have to consider when you are building a web design for your business. We have outlined some of them in this article.
Factors to Consider Before Choosing a Web Design for Your Brand
The following are some factors to consider before choosing a web design for your brand:
1. Color
The purpose of color is not limited to aesthetics. The place of colors in web design cannot be overemphasized because they appeal to an individual’s emotions and subconscious. For instance, when you are presented with green color, what readily comes to mind is the health and the environment. Some believe that green color has a calming effect on people especially on individuals that are sick. This is the reason why most hospitals paint their walls pale green.
Also, the red color is associated with love, danger, power, and excitement. This is the reason it is mostly used in the entertainment and art industry. Black is a serious color and that is why it is mostly used by brands in the luxury industry like Rolex and Louis Vuitton watches while orange is associated with youthful energy.
Other colors have their representations and elicit different emotions from different people. This means that when you are designing your business online site, it is very imperative for you to find out the color that is unique to that kind of business. This will make choosing the right color easier. If you need a more detailed explanation of colors and how they affect human psychology, you can check out this video.
See also– 6 Best Neuromarketing Tips for Web Design
2. Infuse Some Character
While building your online presence, it is very important for you to inject some personality into the design. This will help to define the stand of your brand. You can achieve this by turning certain human characteristics into abstract figures or shapes. You can also achieve this by using certain animals or objects to state what your business stands for.
A good example of this strategy is the blue mascot you see on the Twitter website. Once you see this mascot, what comes to mind is Twitter. This has been very effective in communicating what Twitter as a brand is known for. You will also notice that you can easily recall brands that have human-like traits.
3. Consistency
Brands become successful because their clients remember them when they want to make a purchasing decision. This can only be achieved when you are consistent in your web design. Whenever you are designing a new web page, make sure you are using the same graphics, personality, formatting, colors, and emotions that already exist on your website. This will help convey a message of uniformity of image all through your different web pages.
The website will also perform better. For example, when you are using the same graphics, the website will load easily. Also, a frequent visitor to your website will have the website image captured on the browser’s cache, so that he/she can have easy access to your website. You can notice a consistency in two websites of top brands like skype and Twitter: their distinguished blue colors. You can also notice this on websites of Instagram, Facebook, and Google.
4. Size and Placement of Logo
The business logo that will appear on the website should be the largest item when you compare it to other items on the website as this will make your customers notice the logo easily. Another issue to put into consideration is the position of the logo on the website. The best place to position your logo on the website is at the upper left angle. This is because it is the first place that most visitors to your website will search for it. And it should also be seen on the home page of the website. Here are some simple design tips for creating the perfect logo.
5. Display Value Proposition
Those visiting your website have so many questions running through their mind. For instance, what are the services or products you are offering? Can these services or products solve their problems? These questions afford you the opportunity to show your value proposition. This means precise and clear statements about your products and services seen on your website. You can place this statement below the menu and brand logo. A value proposition can be used to inform the visitors of the benefits they stand to get by purchasing your products. This statement should be concise, clear, short, and provide answers to What or Why questions.
6. Language
The choice of words used on the website while designing it should be able to tell the story of the brand’s emotions and personality. If your customers are young people, the choice of words could be informal. But when your customers are mostly learned individuals, the appropriate words should be formal.
However, in situations where the same information will be targeted to different audiences, all you have to do is to change your approach but the message will still be the same. This means that informal and formal words can be used to tell the same brand story and when you use different choices of words, it gives the opportunity to reach all your target customers.
These are some of the factors we recommend that you consider before selecting a web design that will be apt in promoting your business. In addition, if you need tips on how to enhance your online branding, you can check here: https://www.wikihow.com/Enhance-Your-Online-Branding.
Conclusion
There are many web designing firms that can build brand websites for your business. However, the uniqueness of your brand is communicated with the outlook of your website. It is against this backdrop that we recommend that you carefully put into consideration the factors we have outlined in this article before choosing a web design and contract the services of a web developer for your brand.