Find out here the 4 best AWeber alternatives for your email marketing needs in 2021 along with the evolution and importance of email marketing.
If you are doing business in this day and age, it would be clear that email marketing is one of the greatest gifts in the digital marketing area. It helps your prospects drop in from the marketing funnel right into the sales pipeline, to move right towards a conversion. When you run a business, you should know exactly where all you need to be in order to reach and engage with your core customer. This why you need to get yourself on a CRM and automation platform that will cater to all your email marketing needs, much like AWeber alternatives.
The Evolution of Email Marketing
Before we talk about the right alternative to AWeber, we must understand why email marketing is so very important for any kind of business. For starters, we all know that the digital world is now a strong part of any business strategy.
One cannot ignore the digital world, especially after the pandemic, since this is where the most business now happens after the lockdown. Also because people are not leaving their homes unless it is for an extremely essential service. Hence, businesses have moved online and those who have been online but dormant, are not ensuring that they use tools like AWeber competitors to build a foolproof presence online.
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In this scheme of things, email is one of the major sources of communication that we all follow. Whether it is for alters or to set up meetings or to stay tuned with what is going on with the world, the email and one’s inbox have become a very important part of our lives.
In fact, businesses realize that reaching an email inbox is not easy, yet it is one of the biggest hurdles to cross when you are heading or gunning for a conversion. So, it comes as no surprise that the modern-day strategy to transition from the marketing funnel and get into the sales pipeline involves a major step known as email marketing.
Once you have secured the email address of a prospect, you can consider your job half done. This essentially means that the prospect may be keen on becoming a customer in the near future.
And even after a sale, you do not stop with the email engagement. With an alternative to AWeber, you go on and aim at keeping your customers in the loop about new products and services as well as new information about your brand. This ensures that your customer can be a part of a cross-sell, up-sell, or even a re-sell at a later date.
Importance of Email Marketing
- Interactions: When you use AWeber alternatives to reach the email inbox of a person, you are basically engaging with that prospect. This can help you get the customer to the stage of conversion as well if the engagements go the right way. You would have to focus on ensuring that you answer questions, raise questions, give information, and promise some more with your email marketing strategy.
- Organized Approach: With email marketing thanks to an AWeber alternative, you would be able to keep all your interactions recorded and in sequence to be called up for further interactions or any after-sales services. This is thanks to the CRM component that email marketing platforms usually have. This also helps when you have to call up any information and keep in touch with the customer.
- Remain Connected: One of the best ways to stay connected even when you are not trying to make a sale would be to do it through email marketing. This would be a subtle form of marketing that shows the customers how much their business means to you. This will help in keeping in touch so that the customer would know what to expect and actually look forward to your emails. This is a form of brand recall, and the point is to make the emails as informative and entertaining, yet as short and sweet as possible.
- Call for Action: All emails usually contain a call for action which makes it easy to nudge the prospect towards a conversion. This is a sure-shot way of reaching each and every prospect in an automated way. So that you capture their interest and further information for conversion.
- Automation: Email marketing with an AWeber competitor is always a good idea since we do not always have the time to send emails got our customers. This task is a monotonous one that should be automated so that your team can engage in core engagements.
Now that we have understood the importance of email marketing. Let us have a look at the various AWeber competitors who can help you with your email marketing need.
4 Best AWeber Alternatives for Your Email Marketing Needs in 2021
1. EngageBay
This is one of the foremost names in CRM with email marketing right at the forefront of its rather wide range of services and features. One can easily see why this super affordable platform has been the recipient of many awards and it enjoys over 12,000 happy customers the world over.
2. Send In Blue
This is an email marketing platform that is quite efficient, yet it is on the expensive side. And it does not have scope for too many integrations which would be required for seamless email marketing to be carried out.
3. Constant Contact
A new and upcoming email marketing platform that can also serve as an alternative to AWeber. Thanks to the email marketing plan that it has. Yet, these plans are not very affordable.
4. Get Response
This brand is quite popular in the email marketing space, but the pricing model is very high. So, it is not ideal for the email marketing needs of smaller companies that need to send more emails to a small database of contacts.