Want to know how to market your app effectively? If yes, check out the following best App promotion strategies with motivated download.
Statistics of Forrester show us that 63% of users download an app after general browsing in an app store. What does this data give you? It means that your visibility in search results is of great importance. To improve your rank and drive more traffic to your app, you can use different app promotion strategies. The one that we want to tell you about is a promotion with motivated downloads. In this article, we’re going to highlight its main benefits and particularities. This will also help you to increase an ample number of followers and downloads for your app.
Briefly about App promotion strategies with motivated installs
You can buy motivated installs to improve your position in the search results. They are made by a certain keyword. So, the first thing you need to do is keyword research.
Before choosing the right keywords, you need to analyze the created product. You need to have a clear idea of the functions of the application and the problems it solves.
Try to predict search requests which your target audience may use.
Analyze your competitors: optimized apps’ titles and descriptions include the most relevant keywords. In addition, the analysis of competitors’ applications will be very useful if you run out of ideas. Pay particular attention to relevance as it defines your success.
See also– Top 6 Basic SEO Tips To Improve Organic Search Ranking
Keywords have to reflect your app’s functionality. You can check it just by entering the keyword in the search field. If other applications in the rank are similar to yours, you’re using the right search request. If their functionality differs, don’t use this keyword for the promotion.
The most popular keywords may seem a great idea for you. But our experience shows that they are useless for new apps. There are two reasons for that: they may be irrelevant and highly competitive.
What does it mean? For instance, you’ve developed an app for guessing songs and want to promote it by the keyword “shazam”. You start ordering 10 installs per day, but there are no results. You enhance the number of installs to 100 and it’s the same. The thing is that it’s a brand keyword that requires an enormous number of installs. You’ll just waste your money. By the way, by using brand keywords in the title, you can even be banned.
Another reason is that it’s not relevant to your app. However, you can add them to your promotional reviews. Once you’ve finished collecting your keywords yourself, use the free keyword analysis tools to give you a few more ideas. Motivated installs by keywords help you to improve your position. As soon as you get to the top, you get organic traffic. But to attract users, your app has to comply with their intention. That’s why choosing relevant keywords is the key to successful app promotions.
Importance of pre-optimization ASO for App promotion
ASO(App Store Optimization) or simply optimization is the improvement of the main parts of the application, namely keywords, title, and description. The application must be competitive, with an accurate and precise title and a light and at the same time full description.
In the last section, we learned about the importance of keywords and how to choose them. The next item is a description. It should be clear and unique, contain a description of the features and benefits of the application. Add a few keywords to the description, but they should not stand out sharply from the text. In addition, you should not use brand names. The next step is the icon – the first thing that catches the eye of a potential user. It must be attractive and also unique. You need to add more screenshots, this will improve the rating of your program.
How to start App Promotion?
As we said, keyword research is your first step. When you have keywords to work with, you can proceed with a campaign. The question arises: How to define the number of installs? But there is no surefire answer. None ASO manager will tell you a concrete number of required installs. It depends on your app and chosen keywords. However, there is a way to find it out. You can launch a test campaign and check the following aspects:
1. How fast your position grows by keywords?
2. How does the app store react to the motivated installs?
3. How many installs have you got?
Use a couple of keywords for a test during 3-4 days. On the first day, your rank may drop. It happens since the algorithm recalculates your data. Users of keyapp.top can track the position in the personal cabinet. You can also use various analytical tools. But stick to the one as they have different formulas, and data may differ. To understand how many installs you get, look into the console after 2-3 days. Here, you can find the most reliable info.
After the test, you can see a general picture and understand which keywords are getting well and which ones need more installs. As the next step, launch a campaign with keywords with a 5-6 difficulty score. They are less competitive, and it’ll be easier to promote them. The maximum limit is 14 days, so set the number of installs for each day. You should start with 10-15 installs until you get to the top 20. Then, you can enhance this amount 1.5 times every two days.
How to keep a top position?
So, you’ve achieved your goal and have a top position. What to do next? Wait 2-3 days and analyze your keyword cloud. Then, group your keywords in the following categories:
1. Keywords that need further promotion.
2. Keywords that get enough organic and don’t lose position.
3. Keywords that are competitive and need approx. 10-15 installs per day not to lose your position.
Note that your further strategy depends on your situation. You should adapt it to the changes and regularly update your keywords to keep a high position. To get free personal consultation about app promotions, contact the support manager of keyapp.top.