There are so many benefits of hiring an eCommerce marketing agency as to optimum utilization of the eCommerce website and business.
Are you into the retail business and thinking about expanding globally? Have you thought about going into eCommerce but has apprehensions about it?
There are many business owners whose retail businesses are doing well and who would like to expand their businesses globally but are very skeptic about eCommerce. Their skepticism is probably due to their lack of understanding of the elements of eCommerce. In that case, hiring an eCommerce marketing agency is a wise option as they will manage all things. Besides that, there are some other useful benefits of hiring an eCommerce marketing agency as discussed below.
7 Benefits of Hiring an eCommerce Marketing Agency
1. Stay in the Competition
For now, in-store shopping is still the largest method of business. But some studies show that online shopping is growing at a fast pace and is expected to grow more with Gen Xers and Millenials comprising the majority of the demographics of shoppers. Sales are expected to go up when this happens. There are so many eCommerce sites available on the internet and some of them have already set the benchmark such as Amazon, Alibaba, etc. So, if your business is online, you are still in the competition.
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2. Be Global
Even if you want your business to stay local, expanding globally will allow your business to grow and your services and/or products to reach a wide range of customers. It will bring you more revenue and more people can benefit from your products and/or services.
If you have a service-based business, you can complement your local services with products that you can market online. For example, if you own a salon and spa, you can have hairdressing creams, accessories, massage oils, and others sold online. Doing this, your business can expand to greater levels such as tapping with travel and tourism agencies. This is the real power of online business.
3. Save on Advertising
Traditional advertising is expensive while digital advertising can be more easily adjusted to available budgets. But you can use a combination of traditional and digital advertising in marketing your business.
With digital marketing, you will have a wide range of platforms – email, websites, webpages, social media, and others. There are many free platforms that you can use for your online advertising. So, you can save on the budget intended for this. Also, a single advertisement can be channeled in various platforms and reaching out to a wide range of customers who are potential shoppers, in effect, it is cost-effective.
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4. Cut Cost on Staff
With eCommerce, the in-person staff is not necessary, a chat box in your social media and other customer services. Overseas marketing specialists or virtual assistants can be hired to handle customer service. Besides that, other activities related to your online merchandise; availing this can give you a 24-hour activity of customer service and possible sales.
5. Cut Cost on Rent
Initial costs are needed for the setup of your website or webpage. For example, if you opt to integrate an online shop account, you will need to pay fees – a few thousand per year. But this is less compared to the monthly rents you will be paying for a physical store which can only cater to local customers only.
In an online shop account, you have to pay annual fees, but this will cater to the global-range of customers. The account will allow you to use built-in features which will help run your online-store smoothly and conveniently.
6. Wide Range of Traffic
If you already have an existing website, does it get enough traffic? Your market depends on the traffic going on on your website. A wide range of traffic would mean a higher probability of potential customers. So this means, creating and maintaining a website is not enough. To obtain maximum benefits of your created eCommerce medium, you will need additional tools to help boost the capacity of your website. However, all tactics to increase your website traffic will be handled by the eCommerce marketing agency. This is when you will need to use search engine optimization on your site. This way you can take advantage of more marketing strategies online and offline.
7. Better Customer Experience
Many tech-savvy customers who love online shopping find online shopping more comfortable and smoother than in-store shopping. They do not have to leave their homes and join in the hustle and bustle in the shopping centers. They can avoid traffic, parking issues, pushy people, noise, and air pollution. Besides that, they can even avoid unpleasant customer service which can happen on busy shopping days such as during the holidays. So, they can just browse and shop at their own pace and convenience, in the comfort of their own homes.
When an online shop is set up correctly, the shipping cost is outweighed by the ease and convenience of having to search, browse, and placing an order. A 24-7 live chat for inquiries and confirmations will “add the cherry on top”.
In general, it is easy, low-cost, and low-risk to begin an eCommerce business and there are many platforms and agencies like Straydigital Marketing Agency that you can consult with and who can assist in putting up your eCommerce business. All you have to do is pick your products and plan out an appropriate business approach. With this fast-growing technology all around, it is important to consider an eCommerce business strategy to keep up with the developments and innovations in entrepreneurship.