Do you want to know about digital marketing & web design? If yes, check out here useful tips about digital marketing and web design.
Have you ever been inside a store, and they were doing repairs inside? One of the possible scenarios is plenty of nylon put over some racks, maybe a few power tools, and the feeling of something unfinished in the room. That doesn’t feel too good when you go in as a customer. Your whole shopping experience is ruined, and all you can think about is how to get out faster without seeming disrespectful.
The same situation is true when you have new visitors to an unfinished website. Having an outdated landing page, grammatical errors in your text, overlapping images, and elements all contribute to a bad experience.
The only thing that’s different from a real-life scenario is that it’s easier for the visitor to go away, and they won’t feel any guilt. They will think that it’s your fault that the site looks terrible. Click here to read more.
One of the best examples of web design that makes you want to buy a product is Apple. All of their pages are carefully designed to look smooth and professional. As you scroll down, there is a seamless transition from an image to video, to text. It looks beautiful, and you can see that a lot of thought and effort has gone into it. That’s a feeling you want to evoke in your visitors too.
See also– 6 Best Neuromarketing Tips for Web Design
What Should You Know About Digital Marketing And Web Design?
1. Put a video on your landing page
The modern shopper is smarter than any other living being in history. You might think that just because you have a product, there must be someone willing to buy it. That’s completely wrong. Nowadays, people spend a lot of time comparing your prices, reviews, and even the look of your website against all of your competitors. The average person spends around 10 seconds on a new website.
In those 10 seconds, you need to make the impact that makes them want to stay longer. A minute-long video is a great idea since their brains will have more time to process what’s going on with the page.
They will have a clearer idea of your navigation menu, as well as all of the info that’s presented on the landing page. Make sure to mention something personal about your brand or your team, since their next spot will probably be your “About Us” page.
Having a video also helps with presentation. It serves as a visual aid that will help them remember how your product or service will benefit them. It makes sense to use video in your digital marketing too. Videos have the highest conversion rates, and you can use the same video with a few tweaks in the following years. It’s a one-time investment that reaps a load of rewards in the future.
Statistically, your video should be on autoplay, but it should be muted and have subtitles. That’s because many people open pages from their mobile phones in public. No one likes to open a page while they’re on a bus or a train and hearing something unexpected.
You can’t guess whether someone is wearing headphones or not, so it’s better to play it on the safe side. If not, you increase the chances of new visitors leaving the site immediately.
2. Get help from a professional
Many people think that designing a page is easy. Well, it’s not. A lot of work and thought goes into it, and you can’t merely mimic other pages on the Internet. That counts as plagiarism, and you might have issues with your SEO. A driven design pro has years of experience and works behind his back. They will know what works and what doesn’t.
Writing code for both mobile and desktop devices is a lot of work, and everything needs to be the same on both platforms. Mobile-friendliness is crucial today since everyone is using their phones to navigate the web. Getting help from Drive Creative Agency – Digital Marketing and Branding or a similar agency might be what you need to go to a higher level. Agencies are great when it comes to implementing elegant designs and making something that showcases your business uniquely and innovatively.
3. An easy checkout process
It’s surprisingly easy to buy things online. You just press a button and boom, you have a new set of furniture, a new game, or a new piece of jewelry. The simplicity of a checkout process is a major factor in whether people will go crazy about your products.
The key here is to make it as simple as possible. One-click or one button should be all someone needs to do. Every step you add to that process means losing people along the way.
Visitors will start doubting themselves, and they will talk themselves out of buying something right away. Amazon has a tremendous one-click mechanism which paved the way for others to follow. The same thing is now implemented in PayPal, Google, and any other type of money transaction.
Many complex things happen behind the scenes with our money, but no one wants to know about that. The only thing your customers want is your product on their table.
4. Why do digital marketing and web design go together?
One can’t go without the other. If you had the greatest product in the world, but you didn’t know how to market it, no one would buy it. The same thing is true if we look at things from the opposite perspective. If you have a lousy product, and you market it well, no one would buy it because it’s a bad product.
If you have an old webpage, no one will be interested in doing business with you, even if you spend a ton of money on ads. Build the foundation, which is the design, and then focus on marketing. We, humans, are visual creatures. We love things that we can see. The better something looks, the more we want it. Focus on those things, and you’re good to go.