Are you having trouble with lead generation? Many businesses do. Find out here the 5 best useful lead generation tips in 2021.
The path of visitors converting to leads requires them to pass through multiple stages until they reach the bottom of the funnel.
Lead generation can be achieved with inbound and outbound strategies. The former refers to engaging with visitors by offering attractive content, whereas the latter involves sending targeted messages. Regardless of the strategy you choose, the ultimate goal is for prospects to reach the purchase stage.
Make sure you check out the following lead generation tips in order to initiate the interest of consumers.
5 Useful Lead Generation Tips
1. Start a blog
When following an inbound lead generation strategy, the campaign is focused on attracting visitors to your website in an attempt to convert them into leads. Inbound strategies are known for allowing customers to be in control of their activities instead of companies making the first move. The job of businesses is to capture the attention of visitors by offering high-quality content. This influences customers’ opinions about purchasing a product or service.
Additionally, blogs are of tremendous importance for implementing an inbound strategy. Blogs educate visitors about the most important elements of a particular business. It’s paramount for the chosen topics to be relevant to the needs and problems of visitors in order for them to be encouraged to visit your website. By providing blog posts tackling relevant topics, there is a high chance for visitors to find your site on search engines.
Internet users can come across your blog posts on search engines only if the content is optimized. It means the posts should be equipped with well-chosen keywords, internal and external links. Content optimization plays a vital role in lead conversion by stimulating visitors to check out your website and continue the interaction.
See also– How to Get Search Engine Optimization Leads
2. Use call-to-action phrases
The process of attracting visitors to your blog isn’t enough for lead generation, as it’s just one step of the journey. Once you’ve caught the attention of individuals, it’s high time to provide them with an incentive in the form of call-to-action (CTA). This term refers to the action of inviting users to take action by using persuasive phrases, which you often find at the end of blog posts. Read here about the definition and applications of call-to-action marketing.
When crafting your call-to-action, make sure to incorporate action words such as download, call, read, contact, etc. Potential customers are supposed to feel the urgency of taking a particular action with the use of words like now, only today, in the next hour, in the next 24 hours, etc. Naturally, individuals should be informed about the benefits they would gain from taking the recommended action.
Moreover, some of the most commonly used call-to-action phrases include read on, while supplies last, free download, send a message, ask a question, install now, subscribe, get started today, etc. Nevertheless, the choice of phrases should be compliant with the content in the blog post in order to sound logical. Generally, CTA phrases direct users to other content, such as e-books, templates, webinars, or guides.
3. Use social media
Another useful lead generation tip is using social media for content promotion. Relying solely on blogs for generating leads isn’t recommended, as it’s just a single aspect of the strategy. Your content should also be promoted on social media in the hope of reaching a wider audience. The majority of individuals spend a significant portion of their time on social media networks like Facebook, Instagram, Twitter, LinkedIn, etc. Consequently, the chances of coming across it are relatively high.
Nevertheless, the choice of social platform should be made in accordance with the audience structure. Audiences tend to differ across various platforms, which means you need to get familiar with the type of audiences specific to all social networks. Therefore, make sure you determine your target audience and post the content on the right platforms. See this link, to check out six mistakes to avoid with social media marketing.
4. Make website changes
Once you’ve attracted visitors to the website, it’s vital to keep their interest. Otherwise, prospects would have low chances of turning into leads. Your website is supposed to have an appealing design, easy navigation, and provide an excellent user experience. Only then it will meet the expectations of visitors.
The visit of individuals to your site is similar to the scenario of going grocery shopping. For instance, as a shopper, you are naturally attracted to appealing packaging and wish to navigate the store easily without wondering about where specific products are. The same goes for websites whose design should be user-friendly. Unless visitors find what they look for in a matter of minutes, they won’t be visiting your site again.
Website design is expected to be innovative and unique so as to make your webpage appealing in the eyes of visitors. The first impression individuals get when visiting your site shapes their opinion and future actions. There is no second chance for making a first impression.
5. Use email marketing
Email marketing is still considered a productive tool in lead generation strategies. It refers to sending emails to both potential and current customers containing a commercial message. For instance, you can send information emails to prospects whose purpose is to inform them about an upcoming promotion or sale, special offers, discounts, etc. These emails should include a clear call-to-action phrase, directing individuals to the corresponding landing site.
Moreover, digital newsletters are another aspect of email marketing; only these should be sent on a regular basis. Digital newsletters contain business-related content, aiming to introduce customers to the assortment of products and services, and provide useful guides.
In order for email marketing to be effective, the emails should be personalized to the receiver. It’s the best strategy for making leads feel special and encouraging further action on their part.
Final word
Lead generation is a must for every business looking to improve its search engine ranking and increase website traffic!